The Chipocrisy Tour

Members and allies of the Coalition of Immokalee Workers (CIW) are calling on Chipotle to live out the true meaning of its marketing slogan, “Food with Integrity”!

From the CIW website:

Chipotle has staked its claim as the sustainable agriculture leader in the fast-food industry. Its marketing slogan — “Food with Integrity” — is unambiguous.

Yet the company’s definition of “sustainable” is apparently unconcerned with the egregious exploitation of farm labor in Florida’s tomato fields. And you don’t have to take our word for it. Here’s the company’s vision of sustainable agriculture as defined by none other than Chipotle’s founder and CEO, Steve Ells:

“We decided long ago that we didn’t want Chipotle’s success to be tied to the exploitation of animals, farmers, or the environment.”

Should farmworkers be included in that definition? We think so, and in the language of this election season, that’s a debate we’re happy to have. So let the debate begin next week, with the 2008 Chipocrisy Tour, and may the best vision of sustainable agriculture win!

The tour began at the end of September in Austin, Texas, and concluded at Chipotle Mexican Grill’s corporate headquarters in Denver, Colorado earlier this month, making its way through some of the most active and committed fair food communities in the country today.

In Austin, the joined members of Fair Food Austin to celebrate the Whole Foods agreement with the community that helped make that ground-breaking accord possible. The tour then made its way north through towns like Lawrence, KS, home of the incomparable Lawrence Fair Food, to Denver, where the fine folks of Denver Fair Food will led the way. From Denver, the tour hit St. Louis, MO, Louisville, KY, and Ashville, NC, where fast-food giant Subway got the “fair treatment” through local actions and community meetings.

Visit their website to follow up on the latest updates on the Chipocrisy Tour.


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