Is It So Bad That Bono Does Good?

Wired Magazine had a great piece this month about celebrity spokespeople for big causes, specifically human trafficking:

When the fabulously wealthy ask us wage slavers to pay attention to humanitarian issues, cognitive dissonance can ensue. What gives some rich guy in expensive sunglasses the right to tell us what to care about? Why doesn’t he go back to bathing in his money silo?

That’s the standard, facile, knee-jerk reaction to attempts by Bono and other celebrities to save the world. On the other hand, what’s so bad about Bono trying to save the world? Shouldn’t someone be trying? And doesn’t every bit of effort count when it comes to fighting formidable foes like disease, slavery and poverty?

We decided to take a closer look at celebrity advocacy to determine how effective it is, how it works, and whether celebrity involvement can actually hurt a cause in some cases.

Read the whole thing at Wired.com.

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